A couple of months ago, I was approached by Goodstuph, a brand manager and advertising agency in Singapore, about writing a new children’s picture book for a campaign they were doing with development company Keppel Land, concerning marine ecosystem conservation in Keppel Bay. As part of their “Homes in the Sea” initiative, they’ve been growing young coral in a nursery and then transplanting them to an existing coral reef at King’s Dock.
After meeting and discussing the idea, I came up with Carol the Coral, a story about a feisty young coral who discovers King’s Dock while looking for a new home, and who must contend with a grumpy clam who wants the spot that she has claimed. The book was to consist of four chapters, all of which had to be approved by the client, and after a bit of fumbling at the beginning while trying to understand what they were looking for, I sent them a plot summary for each chapter, and then got to work on breaking these down on the page level.
Once the text was written, artist Annabella Goh went to work on adapting it visually and laying out the text on each page. And she did such an amazing job enhancing the story through her whimsical art style. Carol is incredibly cute (while also quite capable of handling herself), and there were even some surprises that made me laugh out loud (such as seeing the pistol shrimp henchmen in chapter 3 really look like gangsters; one has a missing eye, and the other wears a trilby).
Chapter 1 was released at the Keppel Land Live FB page on 28 May, and each subsequent chapter every three or four days later; the final chapter went up today! Each chapter is introduced with a question to the viewer, and if you answer correctly, you’re put in the running to win to tickets to the new Pixar film, Finding Dory! (Which I’m totally taking Anya to see in the theatre.) The contest ends on 12 June 2016, 11.59pm UTC+08:00, so don’t delay!
In addition, Keppel Land will be producing a limited-edition print book that publishes the entire story. As much as I wish it would be available in bookstores along with my other books, they’re not interested in becoming a publisher, and will only be using the book for giveaways. So really, the best way for you to see it is online.
I have to say that this has been a great experience, and I’ve learned a lot from it. I had the preconceived notion that doing corporate work would be soul-deadening, but the collaboration with Anna, and the working relationship with the folks at both Keppel Land and Goodstuph, has been quite fulfilling! Also, since Bo Bo and Cha Cha is currently on hiatus, I’m especially glad to have a new picture book come out this year.
So please enjoy the adventures of Carol the Coral!